
Introduction to Sustainable Digital Advertising
In today's rapidly evolving digital landscape, businesses face a dual challenge: achieving sales objectives whilst minimising environmental footprint.
Traditional advertising methods often come at a high cost to our planet, from excessive energy consumption to the proliferation of non-biodegrable materials.
Aligning your company's purpose with the Social Development Goals (SDGs) from the United Nations is a good starting point. But How might we be more sustainable with advertising?
About the course
The course will cover the importance of storytelling, negative brainprint in advertising, and how to get started with sustainable digital media buying.
Curriculum
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